DCS Privacy Policy

Decorative Concrete Specialists

Decorative Concrete Specialists Ltd is a UK based construction company trading as DCS.

DCS takes the privacy of your information very seriously, and our privacy policy is designed to tell you about our practices regarding the collection, use and disclosure of personal information which may have been provided to us, collected from publicly available sources or collected through other means such as over email, in person or over the phone.

Consent is required for DCS to process both types of personal data, and it must be explicitly given. Where we are asking you for sensitive personal data we will always tell you why and how the information will be used.

You may withdraw consent at any time by emailing us with full details.

What information we collect about you

Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as:

“any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

The personal data we may process or collect includes;

  • your name
  • work or home address, email address and / or phone number
  • your job title, information about your job role
  • your age, ethnicity, gender or nationality
  • your occupation, place of employment and work history
  • any other information that you may have provided us with or is in the public domain

Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions. Moreover, the information you provide will be subject to rigorous measures and procedures to minimise the risk of unauthorised access or disclosure.

We may collect and may process data on;

  • Business contacts
  • Clients and individuals associated with clients
  • Journalists
  • Suppliers
  • Staff
  • Persons who supply us with their information
  • Shareholders of both our company and that of our clients
  • Visitors to our offices
  • Visitors to the Company’s websites

The activities that we may use data for are;

  • Marketing
  • Informative emails
  • Invitations to events
  • Competition entry
  • Market Research
  • Human Resource activities
  • Fund raising
  • Managing our relationship with you
  • Promoting our business or the business of our clients

DCS will process personal data for all the time that it is still lawful and valid to do so. DCS will store the personal data for varying periods and this will be reviewed at least annually.

What basis do we have for processing and collecting your personal data

We only process and / or collect personal data where we have a lawful reason for doing so. The lawful basis for processing and/or collecting personal data by us will be one of the following;

  • The processing and or collecting is necessary for the performance of a contract you are party to or in order to take steps at your request prior to you entering into a contract;
  • The processing in necessary in order for us to comply with our legal obligations;
  • You have consented to us holding such data for purposes agreed with you; and/or
  • The processing or collection is necessary for the pursuit of our legitimate business interests

Access to your information and correction

At your request DCS can confirm what information we hold about you and how it is processed. If DCS does hold personal data about you, under certain circumstances you have the following rights:

  • the right to ask us to provide you, or a third party, with copies of the personal information we hold about you at any time and to be informed of the contents and origin, verify its accuracy, or else request that such information be supplemented, updated or rectified according to the provisions of local law;
  • the right to request erasure, anonymisation or blocking of your personal information that is processed in breach of the law;
  • the right to object on legitimate grounds to the processing of your personal information. In certain circumstances we may not be able to stop using your personal information, if that is the case, we’ll let you know why; and
    withdrawal of consent – while we do not generally process personal information on the basis of consent when personal information is processed on the basis of consent an individual may withdraw consent at any time (this may apply to processing of special categories of personal information where you have instructed us to act on your behalf and includes the following: racial / ethnic origin, political opinions, religious or philosophical beliefs and trade union membership). In the event that you no longer want to receive any marketing material from us, please use the unsubscribe option (which is in all of our marketing emails to you), or contract the Data Controller as set out below.

To exercise such rights (bar withdrawing from marketing emails – as described above) and if you have any questions about how we collect, store and use personal data, then please contact us using the details as set out in the “Data Controller Contact Information” section below.

Any of the above requests will be forwarded on should there be a third party involved in the processing of your personal data.

Cookies and websites

Our website uses cookies to collect information about you. A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Our website uses traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. We do not use cookie technology to collect personal information about you.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Please note that if you do this it may prevent you from taking full advantage of the functionality of the website.

For full information on our use of cookies, including how to change your consent preferences to accept or refuse cookies, please see our cookies policy.

Our website may contain links to other websites of interest operated by third parties. However, once you have used these links to leave our website, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such websites and such websites are not governed by this privacy policy. You should exercise caution and look at the privacy statement applicable to the website in question.

Sharing data with third parties

We may pass your personal data on to third-party service providers contracted to DCS in the course of dealing with you. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service required. When they no longer need your data to fulfil this service, they will dispose of the details in line with DCS’s procedures. If we wish to pass your sensitive personal data onto a third party we will only do so once we have obtained your consent, unless we are legally required to do so.

Contact details of the data protection contact / GDPR owner

The data protection contact / GDPR owner at DCS can be contacted using our any of the methods found on the contact us page. A written enquiry can be addressed to DCS Data Protection.

Updates to this policy

This policy was last updated in May 2023. Please check back regularly to keep informed of updates to this policy.


If you feel you need to complain about our use of your personal data and we have not been able to resolve this internally you can contact the ICO (Information Commissioner’s Office), the independent regulatory office in charge of upholding information rights in the interest of the public. More information can be found on their website at: ico.org.uk